I am sharing our journey with you to shed light on specific tactics that worked for us. Your mileage may vary. We got here by testing and failing repeatedly.
- Monitor the competition: Leading up to our launch, we spent time monitoring Twitter for comments and questions related to a prospect’s current service. We especially tuned in when “unhappy” user experiences were mentioned. This helped us build a better product. We invited those unsatisfied tweeters to test our product. This select group became our beta testers. These initial users started to mention they had switched from competitor ‘A’ to dlvr.it generating traffic to dlvr.it. However, registration was not open to all at this point. If you did not have an invitation code, you could submit your email address to be alerted when the product was open to everyone. When we were ready to invite more people in, we provided the initial testers wooed from the competition with invite codes they could share with their fans/followers. This created the initial buzz and momentum we needed.