Case Study: 9 Tactics used to Grow with Social Media

I am sharing our journey with you to shed light on specific tactics that worked for us. Your mileage may vary. We got here by testing and failing repeatedly.

1. Monitor the competition: Leading up to our launch, we spent time monitoring Twitter for comments and questions related to a prospect’s  current service. We especially tuned in when “unhappy” user experiences were mentioned. This helped us build a better product. We invited those unsatisfied tweeters to test our product. This select group became our beta testers. These initial users started to mention they had switched from competitor ‘A’ to dlvr.it generating traffic to dlvr.it. However, registration was not open to all at this point. If you did not have an invitation code, you could submit your email address to be alerted when the product was open to everyone. When we were ready to invite more people in, we provided the initial testers wooed from the competition with invite codes they could share with their fans/followers. This created the initial buzz and momentum we needed.

7 Statistics That Can Raise Your Facebook Engagement Rate

Looking for new tips on how to stay current and engaged on social media?  Check out the following 7 statistics that can raise your social media engagement rate.

1. Add Photos

Photo posts get 39% more interaction

According to Kissmetrics, photos get 53% more likes, 104% more comments and 84% more click-throughs on links than text-based posts. Taking it one step further, whether you are reaching consumers or a business audience, video is also a powerful tool to communicate with your audience and influence their purchase decision.

Five things about building an innovative technology company

1. An idea is nothing without execution

Vicky Ideas are overrated. They're 10 a penny.  I definitely am one of those irritating ideas people who believes as many as six impossible things before breakfast and for whom blue sky thinking is so very limiting to this small corner of the solar system. (What's wrong with green sky thinking?)

I will find myself pondering whether being invisible would help or hinder a zombie's competitive advantage. Or if horses are telepathic and could that be helpful?  I've had to develop a process for ditching ideas, rather than having them, or I'd never get anything done.